Mobee teamed up with NPD to discover $40M lift for GoPro

Mobee uses the power of the crowd to collect offline data at the store level via their widely popular app, MobeeApp. Mobee's platform allowed GoPro to monitor in-store display compliance across their national footprint in mass merchandise, electronics, mobile, and sports retailer categories.

 

In combination with NPD's point-of-sale (POS) data for the same stores, during the full time period the GoPro displays appeared, Mobee and NPD discovered a $40M sales lift if action is taken in real-time.


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Mobeeā€™s technology brings consumption data collection to a completely new level. Through the use of mobile technology, we are able to gain a deeper understanding of the full experience and situations surrounding consumption.

Janice Linnane | VP of Product Leadership Nielsen

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Mobee was founded in 2011 with a vision to use mobile technology and the power of the crowd to collect the world's offline data. Mobee, with headquarters in Boston, is the leader in real-time crowdsourced data insights for brands, retailers, and asset management firms.